Watch how ideas took shape and hatched into brands that stand out

Roohm

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Roohm

A lifestyle hotel brand built around freedom, function and staying on your own terms.

PUMA

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PUMA

An empowerment platform for confidence, connection and self-definition.

Friesland

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Friesland

A domestic destination reframed to be as rich as travelling abroad.

The Bellhop

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The Bellhop

A new brand bridging the gap between hotel and hostel. Accessible, social and rooted in local culture.